What Adserving costs should I count ?

Last updated 7 years ago

First published 22 November, 2016

Adserving

English Rating: Above 18 Shortest path: 5 nodes Longest path: 7 nodes Possible solutions: 13

Simon Duquenois

What kind of media do you want to track ? Social. Video. Display.
Where will you get your metrics ? From the social team Only (no Trafficking). In DCM.
No Adserving costs to count.
What Metrics do you want ? Clicks only. Impressions & Clicks.
The Clickcommand Fee (CPC).
The Clickcommand Fee (CPC) The Standard Banners Fee (CPM).
On which "media" will go your video ? Only Programmatic (via DBM). Only via Publishers (Ordering).
It's a VAST ! You need to count the In-Stream Fee (and not the Video Banners Fee or the Standard Banner Fee!). Please brief completly the AdOps Team ! :).
What metrics do you want ? Clicks Only. Impressions & Clicks only. All the video metrics.
The Clickcommand Fee (CPC).
The Clickcommand Fee (CPC) The Standard Banners Fee (CPM).
It's a VAST ! You need to count the In-Stream Fee (and not the Video Banners Fee or the Standard Banner Fee!). Please brief completly the AdOps Team ! :).
What kind of banners is it ? Standard Banners. RichMedia.
What metrics do you want ? Clicks only. Clicks & Impressions. Splitted Clicks & Impressions (i.e Emailing).
The Clickcommand Fee (CPC).
The Standard Banners Fee (CPM).
The Clickcommand Fee (CPC) The Standard Banners Fee (CPM).
What kind of RichMedia ? Banners containing a video. A Rich Media Overlayer or an Expandable format. A Simple Banner with just a specific interaction but is not containing video or expandable..
The Video Banners Fee.
The Floatin/Overlayer/Expandables Fee.
The In-Page Fee.