Pre-Send Checklist

Last updated 2 years ago First published 18 January, 2017

Quality assurance process for our emails

English Rating: Above 18 Shortest path: 15 nodes Longest path: 21 nodes Possible solutions: 4
Transcription
  • Are you creating an email for MR or B2? MR. B2.
  • Are you creating a new template/changing design or rolling out? New design. Roll Out.
  • Are all clickable areas clickable with the correct link? Yes.
  • Have all fallback areas been filled (image alt text, background image fallback colour)? Yes.
  • Have you checked all Litmus instant previews (especially Yahoo and mobile)? Yes.
  • When copying into ET, have you made sure there is no head/body tags/footer? Yes.
  • Have you ensured copy includes minimum one instance of AMPScript and incentive info? Yes.
  • Have you posted in the slack test channel? Yes.
  • Have you sent it to Hotmail, Gmail and Yahoo inboxes? Yes.
  • You're good to go!.
  • Have you put the correct link into all clickable areas (ctrl f 'href')? Yes.
  • Have all fallback areas been filled (image alt text in correct language etc)? Yes.
  • Have you ensured copy includes minimum one instance of AMPScript and incentive info, and AMPScript is for correct country? Yes.
  • Have you checked that the text version of the email has been restored? Yes.
  • Have you sent it to Hotmail, Gmail and Yahoo inboxes? Yes.
  • You're good to go!.
  • Have you started with a template from the Litmus base template section? Yes.
  • Are all clickable areas clickable, and have you checked the link itself (mapping with ops, pre-pop, live functions)? Yes.
  • Have all fallback areas been filled (image alt text, 'insert preview text', background image fallback colour)? Yes.
  • Is it a brand new piece of content/template? Yes. No.
  • Have you posted in the slack test channel? Yes.
  • Have you checked all Litmus instant previews (especially Yahoo and mobile)? Yes.
  • In ET, have you checked text version of content? Yes.
  • Have you test sent the email to Hotmail, Gmail and Yahoo? Yes.
  • In the ET UI, have you checked the correct, refreshed data extension and IP? Yes.
  • You're good to go!.
  • Have you checked all Litmus instant previews (especially Yahoo and mobile)? Yes.
  • In ET, have you checked text version of content? Yes.
  • Have you test sent the email to Hotmail, Gmail and Yahoo? Yes.
  • In the ET UI, have you checked the correct, refreshed data extension and IP? Yes.
  • You're good to go!.

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