When should I shut down a project?

Last updated 4 years ago First published 11 March, 2016

The famous Dan Martell, a serial antrepreneur founder of several successful startups (such as Clarity.fm), explained a method to decide if you should continue investing your time in a startup which yet hasn't got traction.

This decision tree has been deducted from this speech:
http://www.danmartell.com/shutitdown/

English Rating: ALL ages Shortest path: 3 nodes Longest path: 7 nodes Possible solutions: 4
Ana M. Martín I love fashion and technology. Because of that I've created two startups: eband.es and iboske.com
Transcription
  • Are you passioned by this idea still? No. Yes.
  • Then you should shut it down.
  • Have you come up with a new idea that seems better than previous one? No. Yes.
  • Then you should shut it down.
  • Have you given it 3 tries but obtained no success? No. Yes.
  • Then you should shut it down.
  • Then keep trying!.