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  • Are Conversions your main issue? Yes. No.
  • Has there been a sudden drop in conversions? (Ie. the campaign is only getting half the amount of conversions than last month). No. Yes.
  • Is the GTM tag still connected? Yes. No.
  • That could be causing the metrics to stop pulling through. Contact Customer Service to have them look into it..
  • Were any changes recently made to the campaign? No. Yes.
  • That could be causing the metrics to stop pulling through. Contact Customer Service to have them look into it..
  • Solutionss.
  • Has there been a slow and gradual drop over the past few months? No. Yes.
  • This is fairly natural. Over time, the ads lose their effectiveness and need to be refreshed. Contact Customer Service to have the creatives updated..
  • There is a chance it could have just been a bad month for the campaign. There are many factors including holidays, seasonal trends etc. that can affect the performance. Monitor the results until next month and if there is a further decrease in conversions flag it with Customer Service..
  • Is a drop in clicks your main issue? Yes. No.
  • Have the clicks dropped by over 70%? Yes. No.
  • Have other metrics significantly dropped too? No. Yes.
  • If the other metrics are significantly dropping as well, it could be a sign there is an issue with the POP Dashboard pulling through the data. Contact ACM-DigitalSalesSupport to check if everything is still connected..
  • Is the landing page working? No. Yes.
  • Contact Customer Service and inform them your client's landing page is down and is affecting their Google Ads..
  • Were any changes recently made to the campaign? No. Yes.
  • Some changes can affect the performance of Google ads. The platform needs time to optimise towards the changes which can result in temporary performance drops. Flag this with Customer Service to ensure the changes were implemented correctly..
  • Were any changes recently made to the website? No. Yes.
  • Some changes can affect the performance of Google ads. The platform needs time to optimise towards the changes which can result in temporary performance drops. Flag this with Customer Service to ensure the changes were implemented correctly..
  • Reach out to Customer Service for some insight on your issue..
  • Have conversions increased? No. Yes.
  • Awesome! There's no need to worry. Google makes optimisations to show ads to people who are likely to click or show an interest in the business. When less people click, but more people convert, it can simply mean that Google has delivered the ads to a higher quality audience..
  • Reach out to Customer Service for some insight on your issue..
  • Is the budget/spend your main issue? No. Yes.
  • AdWords spend may vary each day, meaning one month may take longer or shorter to spend the budget. If your client's AdWords spend is significantly higher or lower than their package outlines, contact Customer Service and raise the issue..
  • Contact Customer Service about your issue..

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